Holly - Fort Mason, SF

"I like clothes that are comfortable, well made, with classic silhouettes."

Holly looks so perfect in her well tailored clothes, you may not register her diminutive stature.


Lovely black and gold flecked oxfords.



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Rebecca - South Van Ness Avenue, SF

One of my favorite "It Girls", Rebecca has stellar style and runs the site, Big Things.

"Today this outfit is inspired by texture. I got this vest from Metier and this denim jacket is from and friend. When I'm in San Francisco, I like to be cozy. So texture and being cozy."




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Adrien - Fort Mason, SF

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Laura and Holly - Fort Mason, SF

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I Wanna Be Sedated by a Psycho Killer

I'm helping* the Berlin Ping Pong crew with their I Wanna Be Sedated by a Psycho Killer party at Rickshaw Stop this Saturday night.

Here are a number of reasons Allan is excited about the event:

• THE BAND… They’ve been practicing nonstop for the past couple months, essentially *becoming* Talking Heads.
• There’s gonna be a sort of loose “costume contest” (*with Mai Le from Fashionist as guest judge and party photographer, and prizes from Jameson) so be sure to dig up your best CBGB’s-era fashions.
• This band did a Talking Heads set last New Year’s Eve and it was awesome, but this is gonna be even better because they’ve added a couple new members for a fuller sound, AND it’s at Rickshaw Stop this time so the pro audio and lighting should really take the party to the next level.
• The first ping pong party I ever went to in SF (years before “Berlin-style ping pong” got started) was at Ping Pong Gallery (now called Romer/Young) in the Dogpatch, and it was very small and chill, a bucket of Trumer Pils in one corner and a DJ in the other, and he was spinning mostly Talking Heads and Ramones, and it ruled. So, full circle, a million years later.
• Talking Heads and Ramones are THE BEST BANDS.

Let’s party! RSVP and invite your friends and get advance tickets!


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Marissah - Valencia Street, SF

"I really get inspired by, first and foremost, comfort. And I really like masculine detailing. I like to mix-up feminine touches with large oversize, asexual cuts. It just adds a bit more interest. I like to wear flat textured pieces and like to be quite a bit more masculine."



A lovely way to put an outfit together that can easily go from day to evening. Sophistication in her black and white color scheme, her handbag and sandals.



Her sandals.



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Friendly couple - Skólavörðustígur, Reykjavik, IS

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